SEO and content for wedding businesses, from someone who knows the industry inside out
Strategy and storytelling for wedding pros
I'm Zoe Burke. I've spent 15 years writing about weddings, at Hitched and across the wedding press, and today I'm Head of Brand, Content & Social at Bridebook. I help boutiques, planners, celebrants and venues get found on Google, explain what they do clearly, and turn more visitors into enquiries. See my services and prices here.
As heard and read on: BBC · The Times · Stylist · The New York Times · The Knot · The Metro · The Guardian
Worked with and written for: Bridebook · Hitched · You & Your Wedding · Confetti · Bridal Buyer · The National Wedding Shows
You're brilliant at what you do. Your website should say so.
Most of the wedding businesses I work with don't have a talent problem. They have a visibility problem. Usually it's one of these:
Couples aren't finding you on Google, even when they search for exactly what you offer
They find you, look around, and leave without enquiring
You're posting all the time but have no idea whether any of it is bringing in bookings
The fixes are usually smaller and more specific than you'd think. I'll show you which ones matter, then help you make them, or make them for you.
Ways to work together
Quick Wins Audit · £275
Not sure what's holding you back? I'll review your website and content and send you a clear, prioritised list of what to fix first, followed by a call to talk it through. If you then book a package, your audit fee comes off the price.
SEO & Content Packages · from £695
I do the work for you: keyword research, rewritten pages, technical fixes and SEO descriptions, all done without changing the look of your site.
Training & ongoing support · £150+
One-off advice calls, 1:1 Squarespace SEO training and monthly support for businesses that want an editor in their corner.
Brand Voice & Social · £495
For when your Instagram doesn't sound like you, or doesn't connect to your website. I'll give you a voice guide, content pillars and a plan you can actually keep up.
Hi, I’m Zoe
I've been in the wedding industry my whole career: editing, commissioning, writing and, these days, running brand and content for the UK's biggest wedding planning platform, Bridebook.
I'm also one of the people journalists call when they need a wedding expert. I know how couples plan, what they search for and what makes them trust a business.
I'll tell you plainly what's working and what isn't, and I won't sell you anything you don't need.
Free SEO support
I care deeply about the wedding industry, and have been in it for long enough to see some real shifts, but I think there is still a way to go when it comes to true equality and representation.
That’s why I’m proud to offer complimentary Quick Wins Audits to underrepresented and minority-owned businesses. If you’re an LGBTQ+, Black, Asian or disabled wedding business owner, drop me a line to access free SEO guidance and support.
Kind words from clients
"Zoe did an audit of my website and it was thorough and very insightful… I'm already seeing a marked improvement."
— Mercedes, 4YaParty Weddings & Events"She identified so many things I'd overlooked and suggested changes in a very manageable way."
— Becky, Hawthorne & Ivory“WCC's content audit is the most effective way to up-level your overall online presence in a trice!”
— London-based wedding celebrant
Wedding marketing notes, once a month
Practical SEO, content and social tips for wedding businesses, plus the odd honest opinion. No spam, and you can unsubscribe whenever you like.
Not sure where to start?
Most people start with a Quick Wins Audit. You'll know exactly what to fix, and whether you need any more help at all.
