14 years at the heart of the wedding industry

I’ve spent my whole career working within the wedding industry, for couples and for brands.

I’ve worked with and contributed to leading wedding platforms and publications including Hitched, You & Your Wedding, Confetti, Bridal Buyer, Bridebook, and The National Wedding Shows, giving me a deep understanding of both the commercial and editorial sides of the industry.

Alongside this, I’m a go-to wedding expert for national media, with appearances and commentary featured across outlets such as the BBC, Stylist, The Times, and more.

This experience means I understand not only how couples consume content, but how authority, trust, and credibility are built - and how wedding brands can position themselves as experts in their own right.

Why wedding professionals trust me

Wedding marketing isn’t generic - and neither is my approach.

I combine editorial-level storytelling with proven SEO strategy, helping wedding businesses stand out in a crowded market while still attracting the right couples at the right time.

My work is grounded in insight, not trends, and shaped by years of seeing what genuinely works for wedding pros.

Clients work with me because I offer:

• Industry-specific expertise (not recycled marketing advice)

• Clear, practical strategy backed by experience

• Content that feels elevated, intentional, and authentic

• A calm, collaborative process with honest direction

I’m approachable, straight-talking, and deeply invested in helping your brand succeed - but I also bring the confidence and clarity that comes from doing this work at a high level for a long time. Think of me as your very own wedding editor!

Strategic content that looks beautiful & performs

I believe wedding content should do more than look good.

Every recommendation I make is designed to support visibility, credibility, and conversion. From SEO-led audits and editorial strategy to refined brand storytelling and done-for-you content, my work ensures your website and marketing aren’t just inspiring - they’re effective.

A premium approach for discerning wedding pros

I work with wedding professionals who care deeply about their brands and are ready to invest in doing things properly. My services are intentionally premium - shaped by experience, insight, and attention to detail - but my approach is always human, collaborative, and grounded.

If you’re ready to elevate your brand, strengthen your presence, and turn your content into a powerful booking tool, I’d love to work with you.