November Content Ideas for Wedding Pros for Social & SEO
November is the perfect month to prepare for one of the busiest periods in the wedding industry.
Couples are thinking about proposals, engagement shoots, and starting to plan for the new year - which means your content now can set the stage for bookings in December and January.
If you’re feeling stuck on what to post, this guide gives you four weekly content themes for November and shows how to translate each into blog posts, Instagram content, and TikTok ideas.
Week 1: Reflect & Recap
Focus: Showcase your highlights from the year so far. This helps build social proof and reminds your audience of the quality of your work.
Instagram: Carousel of your favourite weddings, styled shoots, or projects. Add captions that tell a mini story about each.
TikTok: Quick “Top 5 Moments of the Year” video with upbeat music, showing highlights from shoots or events.
Blog: “Our Favourite Weddings of 2025” - feature a few standout projects with a short story behind each. Link this on Instagram and TikTok to drive traffic.
Tip: Use this week to tag other vendors you’ve worked with, increasing reach and engagement.
Week 2: Educational & Inspirational Content
Focus: Help couples and potential clients with actionable advice, while demonstrating your expertise.
Instagram: Carousel post or reel with “Top 3 Tips for Planning a Winter Wedding” or “Questions to Ask Your Wedding Vendor Before Booking.”
TikTok: Quick tip video - e.g., “3 Things Every Couple Should Know Before Choosing a Venue” - short, snappy, branded visuals.
Blog: Expand your tips into a longer post like “The Ultimate Winter Wedding Planning Guide.”
Tip: Educational content positions you as the expert and attracts high-value leads.
Week 3: Behind-the-Scenes / Authentic Storytelling
Focus: Show the human side of your business. Couples want to feel connected to you before they enquire.
Instagram: Stories or reels showing prep for a shoot, your workspace, or a day in the life. Add captions that share what inspires you.
TikTok: Fun “behind the scenes” snippets or a mini tour of your studio, venue, or setup process.
Blog: “A Day in the Life of a [Your Role]” - let readers see your process, care, and attention to detail.
Tip: Authentic storytelling builds trust and makes your brand more memorable.
Week 4: Proposal & Planning Season Prep
Focus: Help couples dream ahead, while subtly positioning yourself as the go-to expert for the coming season.
Instagram: Carousel of “Proposal Season Inspiration” or “How to Plan Your Wedding Timeline from December to January.”
TikTok: Video with quick, aspirational tips - e.g., “3 Ways to Make Your Proposal Unforgettable” or “Planning Your January Wedding Checklist.”
Blog: A longer resource post such as “Proposal Season Guide: Tips for Couples and Vendors” that can link back to your social content.
Tip: Include a soft CTA encouraging couples to book early or sign up for tips/newsletters.
Pro Tip: Cross-Platform Consistency
Each weekly idea should link across platforms: use your blog as a hub, Instagram to show visuals and storytelling, and TikTok for short, engaging snippets. This builds a cohesive brand presence and maximises your reach.
Need Help Bringing Your Content to Life?
Feeling overwhelmed by planning, creating, and scheduling content? That’s where I come in.
My 1:1 content strategy sessions and bespoke packages help wedding pros:
Map out monthly content that aligns with your brand and audience
Turn ideas into social posts, TikToks, and blog content
Make content creation faster, easier, and more consistent
📩 Get in touch today to see how I can help you show up with purpose this proposal season and beyond.