SEO for Wedding Businesses: How to Get Found by More Couples Online
SEO isn’t SEO anymore.
Context? SEO stands for ‘Search Engine Optimisation’ - but it’s essential to recognise that couples aren’t just searching for their vendors through Google anymore.
More and more social platforms - particularly TikTok - are gearing themselves up to be social-led search engines, and you can get hundreds of thousands of views when you optimise your content correctly.
It’s important to understand that currently, couples follow a fairly typical search journey, which I’ll break down a little here, as well as explaining why SEO matters for small businesses, and what you need to know.
How Couples Search for Wedding Vendors
The search journey has changed rapidly in the last few years - and it’s not settled yet. Couples are currently using social media to search for ideas, inspiration and to get to know their options (and that includes getting to know you!).
They’re still using Google though for the nitty gritty - browsing directories and websites to compare reviews, pricing and the details you can’t easily find on social media (yet).
You might find more couples are contacting you through your social platforms - but don’t assume they’re not digging deep on other channels too.
Why SEO is Essential for Your Business
SEO isn’t dead - it’s evolving. It’s so important to understand how you can optimise your content, both for your site and your social platforms.
More visibility = more bookings…so what are you doing to stand out?
SEO basics for businesses
Keywords matter - concentrate on the keywords that are most relevant to your niche. I can help you narrow down a list and guide you on how to ensure you’re ranking for these terms.
Optimise but don’t overwhelm - create content that feels natural, whilst being optimised. Keyword stuffing will harm your site.
Local SEO is essential - Google loves a business that optimises for its location (it saves them a job!).
Site quality is non-negotiable - don’t scrimp on your online presence - bad sites don’t perform well on search engines.
SEO should be everywhere - you can’t just stop at your website copy. I can help you with content guides to ensure your social content is properly optimised too.
If the right couples aren’t finding you, it’s time to rethink your strategy. Get in touch to discover how I can help you understand optimisation, and create a tailored guide for you to rely on when creating content.