Social Media vs. Search: Why Your Wedding Brand Needs a Balanced Content Strategy
Do you ever feel like you’ve just mastered one platform, then another one demands your time?
Let me tell you - it is possible to have a balanced, optimised content strategy - and I’m here to help you with that.
Let’s break down the pros and cons of some of the key content platforms, as well as how to use them to your advantage.
Social Media: Pros & Cons for Wedding Businesses
Social media is an easy one to rely on - it’s fun, and the instant results drive a dopamine hit. But it’s important not to invest all your time in social. Here’s why…
Social media pros
Quick engagement - most of the time, it’s easy to see what’s performed well fairly instantaneously.
Brand awareness - social channels are the most effective for building brand awareness.
Emerging optimisation - social media platforms are adapting to search patterns, and being at the forefront of this will drive success.
Social media cons
Short lifespan - unlike a strong piece of evergreen search content, social media content has a fairly short life span.
Algorithm-reliant - you are at the mercy of an ever-changing algorithm, and it’s harder to work with than typical search.
Browsers, not bookers - people browse social media for entertainment and inspiration, not usually with intent.
SEO & Search: Pros & Cons for Wedding Vendors
Now, I’m a search gal. Always have been, always will be. But I recognise it’s not the only way to connect with couples, which is why balance is key.
SEO & search pros
Sustainable traffic search - a well crafted piece of site content can rank for years and years. Just make sure you have an intuitive maintenance schedule for it!
High intent visitors - couples coming through from search are looking with a purpose and are more likely to convert.
Optimisation is expanding - search is no longer specific to just sites. They know people want more than just web pages, so they’re expanding their results and creating great opportunities.
SEO & search cons
It’s not a quick fix - it takes time to build a good website and you won’t see instant success.
It’s multi-faceted - it’s not just about copy on your site. A whole strategy needs to be applied!
Creating the Ideal Optimised Strategy
When it comes to creating an optimised strategy for your business, you need to balance traditional search and social media.
I can help you do this, with optimised, editorial-style blogs that we can repurpose into social content, for a consistent, 360-degree approach.
Social media is fast, and SEO is foundational. Combining both of these - and understanding how they work together - is the key to creating a content strategy that converts.
Want to know more? Get in touch!