How to Use Wedding Trends Strategically in Your Content
Hitched has released its hotly anticipated annual Wedding Trend Report and both couples and wedding pros across the industry will be scrolling through to see what’s in (and what’s out) for 2026 and beyond.
But this isn’t just inspiration - it’s insight.
The trends couples love tell you what they value, what they’re searching for, and what they’re willing to spend on. And Hitched compiles its report by using search data, giving a really accurate view of what couples want right now.
Used strategically, this trend report can become a marketing tool, helping you to align your content, refine your messaging and reach the right couples for bookings in 2026 and beyond.
Here’s my expert advice on how to make it work for you.
1. Align Trends With Your Brand DNA
Before you post about any trend, pause and ask: does this fit the kind of weddings I actually want to book?
Not every trend will make sense for your audience — and that’s okay.
If your work leans modern and minimal, the rise in Bridgerton weddings might not resonate visually. But you could still tap into the romance and sense of heritage that underpin the trend.
Quick win: Choose two or three trends that genuinely align with your style, tone and target market - and let the others go. Authenticity always outperforms imitation.
2. Create Searchable, Seasonal Blog Content
Trends are SEO gold because couples are actively searching for them.
Use keyword tools or Google Trends to see what people are looking for - phrases like “old money wedding”, “stately home wedding venues” or “retro wedding cakes” are likely to see spikes.
Turn those searches into blogs that showcase your expertise.
Example topics:
How to Plan a Modern “Old Money” Wedding (Without Losing Your Personality)
Five Ways to Nail the Bridgerton Wedding Trend
2026 Wedding Cake Trends & How Much They Cost
Quick win: Don’t just describe trends - interpret them. Explain why they’re resonating, how couples can make them their own, and add in your own expert take took.
3. Showcase Relevance on Social Media
Use trends to make your content feel timely without abandoning your brand aesthetic.
You don’t have to restyle your entire feed - just find entry points that connect your expertise to what couples are already talking about.
Try this:
Carousel: “2026 Wedding Trends I’m Loving (and How I’d Make Them My Own)”
Reel: Behind-the-scenes look at a Vineyard wedding aesthetic
Story poll: “Would you go for an after-party outfit?”
Pro tip: Use trends to spark conversation, not to sell. That’s how you build authority and connection.
4. Use Trends to Inspire Styled Shoots and Portfolio Updates
Editorial-style shoots are the perfect way to visualise trends and attract the couples you want, while staying true to your brand.
If your aesthetic is timeless, consider integrating just one on-trend detail - like a statement veil, bubble hem dress, or Basque waist silhouette - to keep things fresh without being faddish.
Quick win: When submitting to publications, reference a trend name in your pitch (e.g. “An Old Money-Inspired Stately Home Shoot”).
Editors - and algorithms - love context.
5. Refresh Your Website Copy With Subtle Trend Touchpoints
You don’t need to rewrite your entire website each year, but a light refresh can show couples that your brand is current and aware.
Adding subtle references like “from Bridgerton-inspired ballrooms to modern vineyard celebrations” can make your copy feel relevant without compromising your tone.
Pro tip: Update your homepage or About page meta descriptions with trend-adjacent phrases. For example: “Specialising in modern old money weddings across the Cotswolds and beyond.”
6. Reframe Trends as Storytelling Tools
Every trend reflects what couples want to feel on their wedding day. Instead of just describing the look, explore the emotion behind it.
For example:
Bridgerton weddings → Romance, escapism, detail
Old money weddings → Heritage, quality, subtle luxury
Retro cakes and after parties → Nostalgia, fun, individuality
Writing letters to guests → Connection, intimacy, sentiment
Quick win: When writing captions or blogs, lead with emotion, not instruction. “This trend is about feeling…” is always more powerful than “This trend is about using…”
7. Plan Evergreen Angles for Later
Trends evolve fast - but weddings move slowly. If a 2028 couple is planning now, they will be looking for inspiration now through to the big day
Once you’ve created content, think about how you can repurpose it:
Build a “Top 2026 Trends” blog into a story about how the trends will evolve and can be personalised
Create a “What’s In vs. What’s Out” carousel for January (be spicy if you want to spike engagement!)
Refresh the same post mid-year with updated examples
Pro tip: Trends drive traffic; strategy builds trust. The best content does both.
You Don’t Have to Chase Every Trend
The goal isn’t to jump on every bandwagon - it’s to interpret trends in your own way, designed to attract the right couples for you.
When you can understand why couples love a particular look, and express that in your own voice, that’s when trends become a storytelling tool and you can use them to your advantage.
🎯 Need help turning the 2026 trends into a content plan that converts?
I’ve opened limited December and January Consultancy Call slots for wedding pros who want to start 2026 with a clear, confident content strategy.
In one hour (£250), you’ll receive:
– Expert insight on your current content approach
– SEO and messaging recommendations
– Tailored blog, website and social strategy for 2026