The Ultimate Guide to CRM & Booking Tools for Wedding Vendors

In the competitive wedding industry, staying organised and responsive is crucial. A robust CRM (Customer Relationship Management) system helps wedding vendors manage client relationships, streamline workflows, and enhance the client experience.

Whether you're a photographer, planner, venue owner, or other wedding professional, choosing the right CRM can significantly impact your business's efficiency and growth.

Choosing a CRM isn’t just about features - it’s about how you work, how you book, and how you want your clients to feel.

Before you scroll, ask yourself: are you overwhelmed by enquiries, losing leads, or simply ready to streamline? This guide will help - and we’ll also show you how to decide what actually fits your business.

Find out more about our services - including consultancy calls - to see how you can make the most of your business.

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Top CRM & Booking Management Tools for Wedding Vendors

Discover the best free and paid for CRM and booking management tools for wedding vendors here, plus what type of wedding business they are best suited to.

1. HoneyBook

  • Best For: Wedding planners, photographers, and creatives seeking an all-in-one solution.

  • Key Features: Proposals, contracts, invoicing, client portal, workflow automation.

  • Pros: User-friendly interface, mobile app, strong customer support.

  • Cons: Higher cost, limited customisation for advanced users.

  • Pricing: Starts at £35/month.

2. Dubsado

  • Best For: Tech-savvy teams wanting total customisation.

  • Key Features: Custom workflows, contracts, invoicing, client portal, scheduling.

  • Pros: Highly customisable, robust automation, white-labeling options.

  • Cons: Steeper learning curve, scheduling can be clunky, limited bookkeeping tools.

  • Pricing: Starts at £35/month.

3. Studio Ninja

  • Best For: Wedding photographers seeking simplicity and efficiency.

  • Key Features: Lead tracking, booking management, invoicing, client portal.

  • Pros: Intuitive interface, affordable pricing, strong customer support.

  • Cons: Limited customisation, lacks advanced features for larger teams.

  • Pricing: Starts at £10/month.

4. Sprout Studio

  • Best For: Photographers looking to combine CRM with gallery and sales tools.

  • Key Features: Lead management, scheduling, invoicing, online galleries, print shop.

  • Pros: Comprehensive feature set, beautiful client galleries, email marketing.

  • Cons: Higher pricing, may be more than needed for small businesses.

  • Pricing: Starts at £25/month.

5. Tave

  • Best For: Detail-oriented photographers and studios needing robust management tools.

  • Key Features: Lead tracking, scheduling, invoicing, contracts, reporting.

  • Pros: Highly customisable, powerful reporting, multi-user support.

  • Cons: Complex setup, higher learning curve.

  • Pricing: Starts at £15/month.

6. 17hats

  • Best For: Solo operators seeking an affordable, all-in-one solution.

  • Key Features: Proposals, contracts, invoicing, client portal, workflow automation.

  • Pros: Easy to use, affordable pricing, strong customer support.

  • Cons: Limited customisation, lacks advanced features for larger teams.

  • Pricing: Starts at £13/month.

7. Aisle Planner

  • Best For: Wedding planners needing comprehensive planning tools.

  • Key Features: Lead management, proposals, contracts, budgeting, timelines.

  • Pros: All-in-one planning solution, intuitive interface, strong vendor management.

  • Cons: Higher pricing, limited customization.

  • Pricing: Starts at £25/month.

8. Weven

  • Best For: Wedding venues seeking client collaboration and management.

  • Key Features: Client portals, lead management, vendor coordination, payment reminders.

  • Pros: Venue-centric design, enhances client experience, streamlined communication.

  • Cons: Limited automation, scheduling limitations, lacks mobile app.

  • Pricing: Contact for details.

9. Eternity

  • Best For: Wedding suppliers needing an all-in-one CRM with analytics.

  • Key Features: Client portals, automation tools, analytics dashboard, team collaboration.

  • Pros: Comprehensive functionality, user-friendly interface, scalable pricing.

  • Cons: Learning curve, limited customisation for certain features.

  • Pricing: Starts at £24/month.

Free CRM Options for Wedding Vendors

Free CRMs can be great for smaller wedding businesses who are working to a tighter budget - but what you save in cash you can end up spending in time. Why not book a consultancy call to see where you can improve?

1. Flowlu

  • Best For: Photographers and small wedding businesses seeking a free CRM solution.

  • Key Features: Client management, invoicing, project management, calendar integration.

  • Pros: Robust free tier, user-friendly interface, strong project management tools.

  • Cons: Limited features in free plan, lacks advanced automation.

  • Pricing: Free tier available; paid plans start at £19/month.

2. EspoCRM

  • Best For: Tech-savvy photographers needing a customisable CRM.

  • Key Features: Client management, scheduling, invoicing, project management.

  • Pros: Open-source, highly customisable, strong community support.

  • Cons: Requires technical expertise, limited out-of-the-box features.

  • Pricing: Free; self-hosted version.

3. Studio Ninja (Free Tier)

  • Best For: Wedding photographers seeking a simple CRM solution.

  • Key Features: Lead tracking, booking management, invoicing, client portal.

  • Pros: Intuitive interface, strong customer support.

  • Cons: Limited features in free plan, lacks advanced customisation.

  • Pricing: Free tier available; paid plans start at £10/month.

CRM Best For Pros Cons Pricing
HoneyBook Planners & Photographers User-friendly, client portal, mobile app Higher cost, limited customization From £35/month
Dubsado Tech-savvy teams, planners Highly customizable, robust automation, white-labeling Steep learning curve, scheduling can be clunky From £35/month
Studio Ninja Photographers Simple interface, affordable, strong support Limited customization, lacks advanced features From £10/month (free tier available)
Sprout Studio Photographers Lead management, galleries, print shop Higher pricing, may be more than needed for small businesses From £25/month
Tave Photographers & Studios Customizable, detailed reporting, multi-user support Complex setup, learning curve From £15/month
17hats Solo operators Affordable, easy to use, client portal Limited customization, not ideal for large teams From £13/month
Aisle Planner Wedding planners All-in-one planning, intuitive interface Higher pricing, limited customization From £25/month
Weven Wedding venues Venue-focused, client collaboration, streamlined communication Limited automation, scheduling limitations, no mobile app Contact for details
Eternity Wedding suppliers Comprehensive functionality, analytics, team collaboration Learning curve, some customization limits From £24/month
Flowlu Small businesses & photographers (free tier) Free plan, project management, user-friendly Limited automation, free plan has restrictions Free / Paid from £19/month
EspoCRM Tech-savvy photographers & planners Open-source, highly customizable, strong community support Requires technical expertise, setup time Free (self-hosted)

How to Choose the Right CRM for Your Wedding Business

When selecting a CRM, consider the following factors:

  • Business Type: Choose a CRM tailored to your specific role (e.g., photographer, planner, venue).

  • Features: Assess the features that align with your business needs (e.g., automation, client portals, invoicing).

  • Budget: Determine your budget and evaluate the pricing plans of different CRMs.

  • Ease of Use: Consider the user interface and learning curve of the CRM.

  • Support: Evaluate the customer support options available.

Selecting the right CRM and booking management tool is crucial for streamlining operations and enhancing client relationships in the wedding industry. By evaluating your business needs, budget, and desired features, you can choose a CRM that aligns with your goals and helps drive your business forward.

Feeling overwhelmed by enquiries, systems and tools that don’t quite fit? We help wedding professionals simplify their systems, clarify their messaging, and build businesses that feel easier to run. Get in touch today to find out more.

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