Engagement Season: How Wedding Pros Can Win Newly Engaged Couples
Did you know Christmas and New Year’s Eve are the most popular times of year to get engaged?
Every December and January, thousands of newly engaged couples take to Google, Instagram, TikTok and Pinterest to start planning their wedding.
For wedding businesses, this is the golden window. Couples are excited, motivated, and searching for inspiration. If you’re visible with the right content, you’ll capture their attention before your competitors do.
This guide will help you:
Understand why engagement season matters
See what content works best on Instagram, TikTok, and your website
Get practical strategies to stand out and book more couples
1. Why Engagement Season Is a Big Deal
Nearly a fifth of proposals* happen between December and February, with Christmas Day and New Year’s Eve topping the list.
The moment after a proposal, couples are online searching: “how to plan a wedding,” “wedding venues near me,” “how much does a photographer cost.”
First impressions count — if your business shows up with helpful, welcoming content, you’ll be remembered.
2. Content Ideas for Wedding Venues
On Instagram & TikTok
Venue walkthrough reels — help couples imagine themselves there.
Show the venue in different seasons: “If you said yes this winter, imagine celebrating here next summer.”
Use trending audio with captions like: “Just engaged? Here’s your dream wedding backdrop…”
On Your Website
Blog posts like “What to ask on your first venue tour” or “How soon should you book a venue after getting engaged?”
Optimise key pages for “wedding venue in [location].”
Add homepage copy: “Just engaged? Let’s start planning your tour.”
Strategy Tip: Venues are often the first booking couples make. Position yourself as their starting point and make enquiries seamless.
3. Content Ideas for Wedding Photographers
On Instagram & TikTok
Reels of engagement shoots.
Behind-the-scenes of editing, posing, or gear setup.
Carousel posts: “5 poses for newly engaged couples.”
On Your Website
Guides like “Why booking your photographer early is the smartest move.”
Lead magnet idea: Engagement Shoot Style Guide (collect emails).
Blog seasonal shoots: “Winter engagement session ideas.”
Strategy Tip: Photographers book 12–18 months in advance. Highlight scarcity to prompt quick enquiries.
4. Content Ideas for All Wedding Suppliers
On Instagram & TikTok
Reels with overlay text: “Newly engaged? Save this for later.”
Share a “First 5 steps after saying yes” checklist.
Behind-the-scenes reels — show your process and personality.
On Your Website
Blogs tailored for proposal season:
“Wedding trends for [next year].”
“Just engaged? Your 3-month planning timeline.”
“How to choose the right [your service] for your wedding.”
Update homepage CTA: “Just engaged? Start here.”
Strategy Tip: Couples feel overwhelmed. Be the calm, trustworthy expert who makes life easier.
5. Proposal Season Prep Checklist
Batch-create reels in November so you’re ready to post.
Start working on your SEO content now - it takes time to rank, so be ahead of the demand.
Refresh your homepage and enquiry forms.
Double-check SEO: meta descriptions, headings, keywords (“newly engaged,” “wedding planning,” + your service/location).
Polish enquiry systems — fast, automated responses win enquiries.
6. Ready to Maximise Proposal Season?
Engagement season is the biggest opportunity of the year to reach new clients. But you’ll only capture it if your content is planned and ready.
✨ To help, I’ve created a free resource: 10 Proposal Season Blog Prompts to Boost Your SEO.
Perfect for venues, photographers, and suppliers who want to rank for the terms couples are actually Googling when they get engaged.
📩 Download the Free Guide
Fill in your email below to get 10 Proposal Season Blog Prompts sent straight to your inbox.
Need a Done-For-You Strategy?
If you’d like tailored help creating a proposal season content plan that attracts your dream couples, let’s chat.
Engagement season isn’t just about posting pretty content. It’s about showing up strategically where couples are searching and positioning your business as the trusted expert guide.
Prep now — and you’ll be ready to turn “just engaged” into “just booked.”