Five Signs Your Content Strategy Isn’t Working & What to Do About It
Because posting more isn’t the same as seeing results.
You’re showing up on Instagram.
You’ve written the occasional blog.
Your website looks polished.
So why aren’t the enquiries rolling in?
Here’s the truth: most wedding pros are doing content - but without a clear, tailored strategy, they’re not getting the return they want.
If you’ve ever found yourself wondering, “Is this even working?”, this one’s for you. Here are five signs the content strategy for your wedding business isn’t working , as well as what to do about it…
1. You’re always posting — but enquiries are still quiet
Being busy doesn’t mean being booked. If your content isn’t leading to aligned, quality enquiries, it’s time to pause and reassess. Often, the issue isn’t visibility - it’s messaging.
Fix it: Shift your focus from quantity to clarity. Are you speaking to your ideal client’s needs, values and desires - or just posting for the algorithm?
2. You don’t have a clear message or niche
You’re a planner. Or a florist. Or a photographer. But so are hundreds of others. What makes you different? If your content doesn’t clearly articulate your value, your voice gets lost in the noise.
Fix it: Define your brand positioning and weave it into your content pillars - consistently. Strategic storytelling is key.
3. You’re blending in, not standing out
Are you posting trends instead of strategy? Is your content interchangeable with your competitors'? This usually means there’s no intentional brand filter guiding your output.
Fix it: Revisit your brand story, tone of voice, and client journey. Good content should feel distinctive, cohesive and unmistakably you.
4. You’re relying on Instagram — and that’s it
Instagram can be powerful. But it’s not a strategy on its own. If you’re not capturing leads, optimising for search, or showing up beyond the scroll, you’re leaving opportunities on the table.
Fix it: Diversify. A blog, a simple SEO foundation, and an email list = long-term content assets that build trust and visibility.
5. You’re burnt out and winging it
This might be the biggest red flag of all. If content feels like a chore you’re always behind on, it’s a sign your approach isn’t sustainable.
Fix it: You need a plan. A strategic, repeatable content system that supports your business instead of draining it.
The Bottom Line: Strategy First, Always
You don’t need to do more. You need to do the right things, with clarity.
That’s where my Content Clarity Call comes in.
It’s a one-off, high-impact strategy session where we:
• Audit your existing content
• Align it with your goals and dream clients
• Build a focused plan that actually converts
Available this May only , for just £250 for an hour’s session.
Spots are limited. Contact me to get started.