What the Latest Google Core Update Means for Wedding Businesses
Have you noticed that your traffic has dipped lately? Or are you worried it might? You need to know about the latest Google core update - what it means, and how to use it to your advantage, to ensure your wedding business ranks well on Google.
This update - which is expected to continue until mid-to-late July 2025 - has caused a shake-up in the search results. But it’s not bad news - it’s a huge opportunity, especially for wedding businesses looking to improve their content marketing, and focus on clarity, originality and quality.
Whether you’ve been in the wedding industry for a long time, or you’re just starting out, knowing what Google wants to see is essential for helping your business to rank. Where you appear (and how you appear) on Google can directly affect how couples find you.
What Is a Google Core Update?
A core update is a broad change to Google’s search algorithms that affects how websites are ranked. Unlike smaller tweaks, core updates can have a significant impact — pushing some sites up the rankings while others drop.
In this latest update, Google is continuing its focus on:
Prioritising original, experience-led content
Rewarding websites that demonstrate expertise and trust
Phasing out low-value, unhelpful or outdated pages
Improving search result quality across the board
If you’re not keeping your content updated - or you’ve relied on vague, non-optimised (or even worse, totally AI-generated) copy - your website might be at risk.
Why It Matters to Wedding Professionals
Search visibility isn’t just for tech companies or full-time bloggers - it’s one of the most valuable tools a wedding business can have.
Couples search for everything online: planners, venues, florists, celebrants, content inspiration, FAQs, and guides. If your site doesn’t show up when they’re looking, you’re invisible - no matter how beautiful your portfolio is.
But in 2025, showing up isn’t just about having a website. It’s about having content that’s helpful, current, and trustworthy. And that goes for your socials too, as well as your website!
What Could Be Hurting Your Rankings?
Here are a few red flags that might be dragging your site down:
Blog posts older than 12–18 months with no updates
Copy that’s overly vague (“we create unforgettable moments”)
Pages stuffed with keywords but no real value
Thin service pages with little to no detail
Broken links, clunky navigation, or slow loading times
Duplicate content - especially across directories or styled shoot submissions
Google is cracking down on unoriginal or unhelpful content, especially anything AI-generated or created purely for ranking. But that doesn’t mean you need to panic - you just need to focus on purposeful, user-first content.
A Quick Content Health Checklist
Use this list to assess how well your website and blog are positioned for the latest update:
I’ve updated or reviewed my blog content in the last 6 months
My site clearly reflects my expertise and niche
I answer the questions my ideal client is Googling
My pages load quickly and are mobile-optimised
I use real examples, testimonials, or case studies
My headings, meta titles and descriptions are clear and relevant
There are no broken links or outdated references
I’m not relying solely on AI to generate content
Each piece of content has a clear purpose - educate, inspire or convert
If you can’t tick at least five things off this list, it’s time to take action.
Next Steps:
Audit your content – Start with your most important pages: homepage, services, blog.
Refresh what’s outdated – Update key phrases, data, client references and links.
Write with purpose – Answer real questions, give value, and position your expertise.
Don’t just post, optimise – Use headings, image alt text, meta data and internal links.
Keep it consistent – A blog post every few months is better than a flurry then silence.
If you’re not sure where to start, that’s where I come in. If you want to know if your website is working as hard as you are, drop me a line. My Quick Wins Audit will show you what’s holding your site back, and give you advice on how to improve it. You’ll get a clear, strategic plan to boost your visibility, and make your content work harder.