7 Marketing Trends Wedding Businesses Need to Know
The wedding industry is always evolving - but in right now, it’s marketing and content trends, rather than floral or dress styles, that will truly set successful wedding businesses apart.
Whether you’re a planner, photographer, stationer, or celebrant, understanding how couples discover, connect with, and book vendors has never been more crucial.
Here are seven marketing trends to focus on - with practical tips and insights from my work with wedding pros this year.
1. Honest & Open Short-Form Content
Couples want authentic, quick glimpses of your personality and style. Wedding pros who lean into reels and TikTok aren’t just gaining followers - they’re building trust fast.
Don’t follow social media trends, but post content that’s true to you and helpful to your audience.
Tip: Don’t overthink perfection - share behind-the-scenes moments, quick tips, or client reactions.
2. Long-Form Captions & Storytelling Content
Short videos can hook attention, but couples still crave the story behind your work. Instagram captions and blog posts that go deeper build emotional connection, and, when done right, can aid your SEO.
Tip: Use storytelling to show your values, challenges you solve, and the experience clients can expect.
3. Newsletters Are Making a Comeback
Email remains one of the strongest direct marketing tools. Wedding pros using newsletters create loyal communities and generate repeat referrals.
Tip: Send curated content, exclusive tips, or client spotlights to keep your audience engaged.
4. SEO & Blogging Are Essential - Especially with AI Changes
Google’s algorithms are shifting, and AI tools can help you research and create content faster. But quality and relevance still win. Couples planning a wedding want a personal connection, so make sure that shines through in your work.
Tip: Focus on keyword research relevant to couples and vendors, and update your blog regularly with evergreen content.
5. Storytelling-Led Website Copy & Elevated Visuals
Your website isn’t just a landing page - it’s your digital storefront. Clean, well-written copy that tells your brand story, combined with stunning imagery, is non-negotiable.
Tip: Audit your site with fresh eyes this year. Simplify menus and use client testimonials to build trust.
6. Using Social to Search
Gen Z are now of marrying age (pass me a drink, quick). These kids grew up on the internet and know nothing else.
They are using social to find honest reviews, opinions, advice and ideas, from people who look and sound real - not polished. Show up on social to show up for them.
Tip: Create that content. Don’t worry if it doesn’t get thousands of views - you only need it to resonate with one couple to score a booking.
7. Inclusive Marketing and Values-Led Branding
Couples are increasingly choosing vendors who reflect their values and identities. Authentic inclusivity isn’t just good ethics - it’s a statement to couples everywhere about who you are and what you stand for.
Tip: Review your website and social channels to ensure your messaging and visuals are genuinely inclusive.
What I’m Seeing in My Client Work This Year
Across planners, florists, photographers, and more, the businesses who are investing in these marketing trends are the ones who stand out - and book better clients faster. It’s not about doing everything, but about choosing the right trends to fit your brand and consistently showing up.
Start With What Feels Manageable
You don’t have to chase every trend. Pick one or two that resonate and commit to them for the next quarter. I’m here to help you make those trends work for your unique business.
Ready to chat about your content strategy? Let’s connect.