50 Proposal Season Content Ideas for Wedding Pros

12 Oct

Proposal season is one of the biggest opportunities of the year for your business. From December through February, newly engaged couples are taking to Google, Instagram, TikTok and directories to dream, research and book.

The businesses who show up now will be the ones they remember later.

And showing up doesn’t have to mean an exhausting content calendar or daily posts. With a little strategy, one or two smart pieces of content per week can:

✨ Position you in front of freshly engaged couples
✨ Build long-term brand awareness
✨ Keep your SEO working in the background
✨ Drive early enquiries for your next season

Below, you’ll find 50 proposal season content ideas - crafted to help you show up with clarity, impact and ease.

💍 Engagement Season & Inspiration

Share a congratulations post for newly engaged couples.
Create a carousel of “5 first steps after saying yes.”
Post an engagement season checklist (what couples should do now, what can wait).
Share a Reel with ring care tips or styling inspiration.
Write about your favourite proposal story you’ve witnessed.

📸 Real Weddings & Social Proof

Share a recent wedding with a caption that speaks directly to newly engaged couples.
Post a “what our couples say” testimonial graphic.
Turn one wedding into a “storytelling series” over multiple posts.
Share one image with the story behind it (why it mattered).
Reshare a press or blog feature you’ve been included in.

🛠️ Behind the Scenes

Show what enquiry season looks like for you (emails, notebooks, coffee!).
Share your onboarding process in a short video.
Post a photo of your team prepping for client calls.
Share a “what happens when you enquire with us” post.
Highlight your systems or tools that make planning seamless.

📚 Tips, Advice & Education

“3 things to do before booking your venue.”
“The biggest mistake couples make in their first month of planning.”
“How to set a wedding budget without losing sleep.”
“How to choose your dream vendor team.”
“What to ask in your first supplier consultation.”

🎯 Signature Style & Brand Building

Reintroduce yourself with a story-led brand post.
Share your creative process for working with new couples.
Post a brand manifesto or values-driven statement.
Share a visual moodboard for newly engaged couples.
Talk about your design philosophy or signature approach.

🗓️ Availability & Booking

Announce your open dates for 2026/27.
Create urgency with a “limited spaces remaining” post.
Share a post guiding couples on when to book (and why early matters).
Explain your enquiry-to-booking process clearly.
Post about what kind of clients you love working with.

🌸 Trends & Seasonality

Share your predictions for weddings in 2026 and beyond.
Post about a colour palette you’re loving for the new year.
Spotlight a trend you’re seeing on TikTok and give your perspective.
Share a throwback to a wedding that feels fresh and timeless.
Talk about how to personalise trends without losing elegance.

🤍 Personal, Relational & Human

Share a post about why you love engagement season.
Reflect on your own engagement or first enquiry story.
Post a book/film/podcast that inspires your work.
Talk about what you’re looking forward to in 2026.
Share a candid “here’s to love stories” message.

🤝 Community & Collaboration

Spotlight your favourite venues for newly engaged couples.
Post a “dream team” carousel of suppliers you love.
Collaborate on a joint tip post with another pro.
Reshare and add commentary to another vendor’s advice.
Highlight local spots perfect for engagement shoots or celebrations.

Consistency during proposal season isn’t about doing more - it’s about showing up where it matters most. Use these ideas to position your brand as the calm, confident guide couples are searching for as they step into wedding planning.

Want content prompts tailored to your brand? I offer strategic content audits, editorial planning and luxury-led copy support for wedding pros who want to elevate their marketing - especially in high-opportunity seasons like this one. Check out my wedding content marketing services for more.

Zoe Burke