What’s Actually Worth Updating on Your Wedding Website?
The year’s final weddings are wrapping up, inboxes are (maybe) quietening down, and you might finally have space to breathe.
But don’t get too comfortable - this is the ideal time to review your website, before engagement season brings a wave of newly engaged couples searching, scrolling, and shortlisting suppliers for 2026 and beyond.
But instead of trying to overhaul everything, focus on the areas that make the biggest impact on how your business is seen, found and booked. It’s time to think about your wedding business’s SEO and your content strategy for the year ahead.
Here’s what’s actually worth updating on your business site - and what you can leave for later.
1. Refine Your Homepage Copy
Your homepage is your first impression, your digital storefront, and your most valuable SEO opportunity.
Ask yourself:
Does your headline still reflect your niche and ideal client for the next couple of years?
Are you speaking to the couples you want to attract now - not the ones you booked three years ago?
Is your messaging emotional, benefit-led and reflective of your brand evolution?
Quick win: Rewrite your hero headline to highlight transformation or experience, not logistics.
Instead of: “Award-winning wedding planner based in Surrey”
Try: “Designing effortlessly elegant celebrations for modern romantics across the UK.”
2. Revisit Your About Page
Your About page should evolve with your brand - and your audience.
If it hasn’t been updated since before your most recent weddings, collaborations or press features, it’s time for a refresh.
Think of it as your storytelling hub:
Share what’s changed - your philosophy, team, or process
Reframe your story through the lens of your clients’ experience
Build credibility through features, testimonials, or behind-the-scenes detail
Pro tip: A strong About page should balance connection and conversion. Pair personal insight with a clear next step or call-to-action.
3. Optimise Your Images and Alt Text (for both SEO and UX)
Photography carries your brand - but it can also be a silent SEO blocker if not optimised.
As you upload new galleries from 2025 weddings, take the time to:
Compress large image files for faster load times
Rename files with descriptive, keyword-rich titles (e.g. “modern-city-wedding-floral-installation.jpg”)
Add alt text that accurately describes the image content
Quick win: Alt text isn’t just good for SEO - it makes your site more accessible and signals professionalism.
4. Refresh Your Blog and Content Strategy
Your blog is one of your most powerful marketing tools - if used strategically.
Now’s the time to audit your content for relevance, SEO potential and brand alignment.
Focus on:
Evergreen, search-optimised articles that answer couples’ real questions
Internal linking between blogs and service pages
Clear calls-to-action that convert readers into enquiries
Pro tip: Instead of chasing new ideas, update your existing high-performing blogs. Add fresh imagery, update examples, and re-optimise for 2026 keywords.
5. Update Your Testimonials and Portfolio Highlights
If your most recent testimonial predates 2024, your social proof may not reflect the quality or scale of your current work.
Curate testimonials that tell a story - how you helped, what made the experience special, and what result you delivered.
Pair these with recent imagery or short case studies to strengthen trust.
Quick win: Don’t just host your testimonials on one page. Feature them strategically throughout your site - near service details, your About section, and enquiry forms. Make them work hard for you!
Read my guide to asking for reviews for your wedding business here.
6. Review Your SEO and User Journey
A strong brand presence means nothing if couples can’t find you - or can’t figure out how to contact you.
Before 2026, review your:
Keyword targeting - are you ranking for what you actually offer?
Meta titles and descriptions - are they clear, relevant and compelling?
Navigation - is it intuitive, mobile-friendly, and conversion-driven?
Pro tip: Google’s helpful content updates continue to reward clarity and expertise. Prioritise natural, valuable content over keyword stuffing or outdated SEO tricks.
You Don’t Need a Full Rebrand - Just a Refresh
Updating your website and improving your SEO for 2026 isn’t about tearing everything down.
It’s about refinement: making sure you’re clear on your brand goals, and your content is primed to help you achieve them.
I’ve opened limited December and January consultancy call slots for wedding pros who want to start 2026 with a website and content strategy that converts.
In one hour (£250), you’ll receive:
Expert insights on your current site performance
SEO and content strategy recommendations
Brand messaging and storytelling advice
And we can even brainstorm ideas for 2026 and beyond
📩 Get in touch to book your Consultancy Call.
Because the best time to update your website is before the next season begins - not during it!