What’s Actually Worth Updating on Your Wedding Website?

24 May

Wedding season is here - but is your website ready? Whether you’ve just wrapped a shoot, launched a new service or haven’t touched your About page in two years, now’s the time for a content refresh.

Here’s what actually matters when updating your site in 2025 - and how to make sure it reflects the brand you’ve worked so hard to build.

1. Update Your Homepage Copy

Does your headline reflect what you really offer?
Are you speaking directly to the type of couples you want to attract?
Is there a strong, benefit-led message above the fold?

💡 Quick win: Try rewriting your hero headline to focus on transformation: “Planning stress-free, design-led celebrations for modern romantics.”

2. Refresh Your About Page

Your About page isn’t really about you - it’s about why you’re the one for them.

Use it to:

✅ Establish trust
✅ Show your unique approach
✅ Invite connection and bookings

3. Optimise Your Images and Alt Text

Gorgeous photography? Great. But if your images are slowing your site down or lack alt text, it’s hurting your SEO. Compress files and add descriptive tags.

4. Revisit Your Blog Strategy

Blogging doesn’t have to be weekly to be effective.

Focus on:

✅ Evergreen content (e.g. venue guides, styling trends)
✅ Strategic keywords
✅ Internal links to services

5. Add or Update Testimonials

If your last testimonial is from 2021, it’s time for a refresh. Sprinkle them throughout your site - not just on a single page. Social proof sells.

You Don’t Need to Redo Everything

Small, strategic updates go a long way. Focus on clarity, connection, and conversion—and don’t be afraid to get a second opinion.

🎯 I’ve opened up three June consultancy call slots for wedding pros who want expert content advice, fast. One hour, £250, tailored to your business.

You’ll receive:

Actionable insights on your website copy
SEO advice
Brand messaging tips

And more! Contact me to book yours now.

Zoe Burke