SEO for Wedding Photographers: How to Get Discovered by Couples Online
In today’s competitive wedding industry, having a beautiful portfolio isn’t enough. Wedding photographers need to work on their SEO to guarantee visibility.
Couples are increasingly searching online for photographers who match their style and location. Effective SEO (Search Engine Optimisation) ensures your work appears in front of the right audience - on Google, directories, and even social platforms.
With the right strategy, you can attract couples actively searching for your services, increase inquiries, and ultimately book more weddings - all without relying solely on paid ads.
1. Nail Your Local SEO
Most couples start their search with a location in mind:
“London wedding photographer”
“Luxury photographer near Manchester”
How to optimise locally:
Google Business Profile: Set up or optimise your profile with accurate info, stunning images, and up-to-date contact details.
Location-specific pages: If you serve multiple cities or regions, create dedicated landing pages with unique copy for each area.
Consistent NAP: Ensure your Name, Address, and Phone number are consistent across your website, directories, and social platforms.
Pro Tip: Include your city or region naturally in page headings, meta descriptions, and image alt text.
2. Optimise Your Portfolio Galleries
Your portfolio is your strongest selling tool - but Google can’t “see” your images unless you optimise them:
Checklist for gallery SEO:
Descriptive file names: e.g.,
sussex-countryside-wedding-photography.jpgAlt text for accessibility and SEO: Include location, couple’s names (if approved), and wedding style.
SEO-friendly page titles: Make each gallery page descriptive, e.g., “Rustic Barn Wedding Photography in Sussex.”
Short, engaging captions: Include SEO keywords without sounding forced.
Pro Tip: Keep image file sizes optimised for fast loading - Google rewards speed.
3. Blog Content That Boosts Visibility
Blogging is one of the most effective ways to attract couples organically.
Blog ideas that work for SEO:
Real weddings you’ve shot, with details about location, style, and vendors
Tips for couples: “Top 5 Ways to Choose Your Wedding Photographer”
Venue spotlights and styled shoots
SEO tips for blogs:
Include keywords naturally in titles, headings, and body text
Add internal links to your portfolio and service pages
Use structured headings (H2, H3) for readability and SEO
Pro Tip: Evergreen content (like planning guides or photography tips) continues to attract traffic year-round.
4. Leverage Reviews and Testimonials
Reviews don’t just build credibility - they impact search rankings. Encourage couples to leave:
Detailed feedback mentioning your services and location
Reviews on Google, wedding directories, and social media
Pro Tip: Feature snippets of glowing reviews on your homepage or service pages to boost trust and CTR (click-through rates).
5. Technical SEO Essentials
Even the best content won’t rank if your site isn’t technically optimised. Focus on:
Mobile-friendly design: Most couples search on phones
Fast page loading speeds
Clear site structure with logical navigation
Structured data markup for events and images
Pro Tip: Use tools like Google PageSpeed Insights and Yoast SEO (for Squarespace or WordPress) to identify issues.
6. Social Media and SEO: The Overlooked Connection
Social platforms like Instagram, Pinterest, and TikTok are increasingly being used as search engines by couples. Optimise your social content by:
Using descriptive captions with location and style keywords
Linking back to your website
Creating boards or reels that showcase your best weddings
Pro Tip: TikTok videos of real weddings or behind-the-scenes shoots often rank for search queries on Google too, if optimised correctly!
7. Track Your Results and Adjust
SEO is not “set and forget.” Track performance to see what’s working:
Google Analytics for traffic and behaviour
Google Search Console for keywords and impressions
Heatmaps to understand visitor behaviour on your site
Adjust your strategy based on data - what pages are converting, what galleries get clicks, and what blog topics attract the most traffic.
Make SEO a Key Part of Your Photography Business
SEO isn’t a magic wand, but it’s the foundation for long-term growth. By optimising your portfolio, website, content, local presence, and reviews, you ensure that the couples who are searching for you can find you - and book.
A well-executed SEO strategy turns your website from a static portfolio into a powerful lead-generation tool for your wedding photography business.
Want help with setting up a successful SEO strategy? Check out my wedding content marketing & SEO services.