Wedding SEO Services: What You Really Need (and What You Don’t)
If you’ve ever Googled your own wedding business and felt that sinking feeling when you don’t show up, you’re not alone. SEO (search engine optimisation) is one of the most confusing parts of marketing for wedding pros - and it’s also one of the most powerful.
The problem? A lot of “wedding SEO services” out there promise the world, but don’t explain what you actually need to see results. So let’s cut through the jargon and break down how SEO really works for wedding businesses, and what’s worth investing in.
What is SEO for wedding businesses?
At its core, SEO is about making your business easy to find online when couples are actively searching for services like yours. It’s not just keywords sprinkled on a page — it’s a mix of:
On-page SEO → The words, titles, and structure of your website.
Technical SEO → The behind-the-scenes setup (site speed, mobile-friendliness, clean links).
Content SEO → Blogs and resources that answer the questions your couples are typing into Google.
Local SEO → Getting found in location-based searches like “London wedding florist” or “best Cotswolds wedding venues.”
Done well, SEO puts you in front of couples at the exact moment they’re looking to book.
Wedding SEO services you do need
Not every wedding pro needs a 6-month SEO retainer. But most businesses can benefit from:
Keyword research — Knowing what your ideal couples are searching for (and how to show up for it).
On-page optimisation — Making sure your page titles, headings, and copy are aligned.
Google Business Profile setup/refresh — Essential for local search.
Content strategy — Creating blogs that actually target high-value search terms.
Simple tracking — Using Google Analytics or Search Console to see what’s working.
Wedding SEO services you don’t need
Here’s what’s less important for most small-to-medium wedding businesses:
Expensive backlink schemes (often spammy, rarely relevant).
Paying for hundreds of keywords that don’t align with your couples.
Complicated reports you can’t interpret or act on.
Chasing vanity metrics like “domain authority” instead of focusing on enquiries.
In short: if it doesn’t directly help your ideal couples find you, it’s not worth your time or money.
Quick ways to improve your SEO now
If you want to start moving the needle before investing in help:
Check that each page of your site has a unique title and meta description.
Make sure your images are compressed so your site loads quickly.
Add your location into key pages (e.g. “Wedding Photographer in Yorkshire”).
Write one blog answering a common client question (e.g. “Do we need two photographers for our wedding?”).
Small steps can make a big difference.
SEO doesn’t need to be overwhelming, and it doesn’t need to drain your budget. The right strategy is simple: focus on what helps your couples find you and enquire.
✨ Want to know exactly how your website stacks up? My Quick Wins Audit gives you a clear roadmap to fix SEO issues and start ranking higher. Find out more about the SEO services I provide for wedding businesses.