Your Content Doesn’t Have to Be Perfect - It Just Has to Be Working
You’re tired. You’re juggling back-to-back weddings, endless emails, last-minute changes, and clients who “just have one more thing.” If showing up on Instagram, writing a blog post, or updating your website feels like a luxury you can’t afford - you’re not alone.
Peak wedding season can be all-consuming. But your content doesn’t have to grind to a halt - and it definitely doesn’t need to be perfect to be powerful.
The Problem Isn’t You - It’s Perfectionism
So many brilliant wedding professionals fall into all-or-nothing thinking when it comes to marketing. If you don’t have time for the carousel, the caption, the reel, the blog, the newsletter… you post nothing at all.
But visibility doesn’t have to mean visibility everywhere, all the time. Right now, consistency and clarity will serve you far better than chasing perfection.
What ‘Good Enough’ Content Looks Like
If you’re in the thick of wedding season, here’s what a minimum viable content plan can look like - small steps that keep your business showing up and staying searchable.
One post from a recent wedding - no need to overthink it. A powerful image and a single-sentence caption can stop the scroll if it reflects your brand voice.
A behind-the-scenes moment - filming a table being styled, stationery being laid, or your kit being packed is more than enough for a Reel.
A ‘3 things to know’ blog - pick a question you keep answering, and turn your reply into a short post. It helps your SEO and your sanity.
Homepage tweaks - update your intro paragraph with a seasonal keyword (like “luxury summer wedding planner in Hampshire”) and make sure your contact button is easy to find.
None of these require a content shoot, a day off, or even full sentences. They just need to reflect what you do and who you’re for - and that’s more than enough to keep the momentum going.
3 High-Impact Tasks You Can Outsource
If you’re deciding where to invest time or budget in the middle of wedding season, here’s where to start:
A quick SEO audit - so you know what’s working and what’s not. You can stop guessing and start improving the content you already have.
A homepage rewrite - a strong, keyword-friendly intro that speaks to your dream couples is one of the simplest upgrades you can make.
A strategic content plan - built around your real weddings, FAQs and signature services. So when you do have time to post, it’s easy.
This is exactly what I offer through The Editorial Essentials - a one-off package that gives you clarity, quick wins and personalised guidance to make your content work smarter.
Your Future Clients Are Still Looking
Just because you’re too busy to post doesn’t mean your dream clients aren’t still searching, scrolling, and shortlisting. Your content doesn’t have to be daily, or perfect, or trending. It just needs to be visible - and working in the background while you work your magic.
Need help with that? Get in touch or explore The Editorial Essentials to see how I can support you this season and beyond.
PS: Not sure what’s working and what’s not? Let me take a look for you.