Why Social Proof Is the Ultimate Content Idea & How to Use It Well
If you’re staring at your screen wondering what on earth to post, you’re not alone. Content creation fatigue is real - especially in wedding season. But here’s the good news: the best ideas are often hiding in plain sight.
Take social proof. Glowing reviews. Grateful DMs. Kind words from couples or clients. These aren’t just nice-to-haves - they’re marketing gold. And if you’re not weaving them into your content strategy or using them for content ideas, you’re missing a huge opportunity.
Here’s why social proof works - and how to use it brilliantly.
1. Social Proof Builds Instant Trust
We’re hardwired to seek reassurance before we buy. For modern couples, that often means checking testimonials, Google reviews, or Instagram comments before they even click on your website.
By sharing kind words from past clients, you’re not just showing that you’re good at what you do - you’re letting someone else say it for you. That’s powerful.
Tip: Don’t just post the quote - add context. What was the brief? What did you love about working together? A mini-story makes it feel more human.
2. It’s a Content Idea That Works on Every Platform
You can spin social proof into:
A static post on Instagram with a stylish quote pull
A Reel with a glowing review as a voiceover or text overlay
A carousel: “What our clients say – and how we delivered”
A blog post: “What our clients love most about working with us”
An email intro: “Don’t just take it from me…”
This one idea can fuel a month’s worth of content with a little creativity.
3. Testimonials Help You Attract the Right Clients
Not every nice review is created equal. Look for lines that reflect the experience you want to sell more of - whether that’s “super professional and calm under pressure” or “brought our multicultural vision to life.”
Tip: Highlight words or phrases in bold or a different font colour when you post them on social, so the message jumps out.
4. Reviews Also Strengthen Your SEO
Here’s a secret: Google loves fresh content and client language. If people are using phrases like “elegant London wedding photographer” or “inclusive celebrant” in their testimonials - that’s gold dust for SEO.
Try this: Create a testimonial page or embed them into your homepage copy. Bonus points for including keywords naturally.
5. Don’t Wait for a Perfect Review - Ask for One
If you’ve worked on a wedding you’re really proud of, or collaborated on a shoot, don’t be afraid to ask for a few lines you can quote. Most people are happy to help, especially if you make it easy.
Need help? Check out my post on how to ask for reviews.
How I’ve Been Using Social Proof in My Own Business
I’ve been so grateful for the kind words shared by wedding pros I’ve worked with recently - from planners to photographers to stationers. I’ve turned those into Instagram posts, pulled lines into a new testimonial page on my site, and even used them to shape my messaging going forward.
It’s not about showing off. It’s about showing up - with honesty, credibility, and heart.
TL;DR: Five Ways to Use Social Proof This Week
Turn a client quote into a static post with editorial styling
Share a short client love note as a voiceover Reel
Build a testimonials highlight on your Instagram
Refresh your homepage with quotes that include SEO-friendly terms
Write a post like this one - and let your clients tell the story for you
Need help finding the stories in your testimonials?
That’s what I do. Whether you’ve got a hundred reviews or none yet, I’ll help you find the words that make your brand unforgettable.
Get in touch to learn more about my Quick Wins Audit or editorial support packages.